There was an interesting article from this week's AdAge - Will ads in real time be Facebook's holy grail? Facebook is really on top of it's game right now. According to the article, Facebook advertisements will be based off real-time wall posts and status updates. Michael Lazerow, CEO of Buddy Media, believes that offering ads relevant to a person's immediate wants or needs along with user profile information - location, age, gender, etc. - will make Facebook "the most massive ad platform ever."
Privacy issues have been brought up, but I don't think it will be too big of a problem because Facebook users know that what they post is public information.
Facebook has used wall posts and status updates for ad targeting, but never in real time. I will be interested to see how these Facebook real-time ads do and what they lead to.
Saturday, April 2, 2011
The next family game night?
I was researching different agencies last Wednesday before the career fair and stumbled upon this picture.
The picture immediately caught my attention. Could this be the next game board? The world is changing; it's no joke that everything is going digital.
The picture immediately caught my attention. Could this be the next game board? The world is changing; it's no joke that everything is going digital.
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