I thought this was a fun article: The 10 Best Super Bowl Ads of All Time.
It's great because it includes what worked and the results. Check it out!
Tuesday, May 10, 2011
Zoove
Here's a new marketing technology I thought was interesting. Zoove very similar to QR codes, just without some of the hassles (right phone with the right camera, internet connection, QR scanning app, etc.). With Zoove, you can get all you can get from QR codes - a website link, app download, coupon, video. All you have to do is dial a number on your cell phone and make a call.
As explained by an AdAge article, advertisers or media companies register with a StarStar code with Zoove, and when consumers dial, they get a text with a link or voice recording. For example, when **GSCookies (Girl Scout Cookies) is dialed, consumers may receive a recording and text message with a link to the App Store to download a cookie locator.
It seems like a lot of work to me, but it will be interesting to see how Zoove does in the future and if it can compete with QR codes.
As explained by an AdAge article, advertisers or media companies register with a StarStar code with Zoove, and when consumers dial, they get a text with a link or voice recording. For example, when **GSCookies (Girl Scout Cookies) is dialed, consumers may receive a recording and text message with a link to the App Store to download a cookie locator.
It seems like a lot of work to me, but it will be interesting to see how Zoove does in the future and if it can compete with QR codes.
Real-Time Bidding
Real-time bidding (RTB) is one of the driving factors behind audience-based media buying's growth. Real-time bidding allows marketers to place ads based on optimized ad choice personal to the viewer. As explained by a ClickZ article, RTB "is dynamic bidding at the impression level. This means that an ad buyer, through the platform of [his or her] choice, can differentially value each individual opportunity to buy an ad impression in real time."
I learned about RTB during an IBP Management group project over online display advertising. When my group and I presented our research to the class, we explained RTB through an example:
A shoe company advertising a shoe sale could bid one amount to reach users on a Web site, and another amount to reach users on the same Web site who have shown an interest in shoes.
This kind of real-time bidding allows advertisers to reach target users without wasting their advertising dollars. The ClickZ article included a list of benefits RTB can bring to performance and other aspects of an online campaign. These benefits include: cost efficiency, actionable insights, retargeting, creative optimization and performance.
RTB has the potential to revolutionize the online advertising industry, helping advertisers "uncover, understand, and unleash opportunity within each campaign effort." It's a very exciting time for the industry, and I can't see what RTB leads to!
Monday, May 9, 2011
How the Social Web Reflected on Bid Laden's Death
Check out this Mashable page: How the Social Web Reflected on Bid Laden's Death.
It really shows the power of social media has today. I'm not at all surprised that 31% of Mashable's survey respondents found out about Bin Laden's death through Twitter. It's the new way to get news.
It really shows the power of social media has today. I'm not at all surprised that 31% of Mashable's survey respondents found out about Bin Laden's death through Twitter. It's the new way to get news.
NFC
Near field communications, NFC, is steadily picking up traction.
By 2014, NFC is predicted to account for as much as a third of the $1.13 trillion global mobile payment market.
NFC Capabilities.
The technology allows users to pay for something by simply swiping their mobile phones across a sensor.
NFC can keep track of gift cards, ticketing balances, personal information and consumer preferences.
And more...There are hundreds of uses with NFC!
Who is joining the NFC bandwagon?
AT&T, Verizon, and T-Mobile have recently teamed up for Iris, a NFC payment system trial.
Google included NFC technology on its latest version of the Android, the Gingerbread.
Google and NFC.
Google is reportedly using NFC technology for a new payment and advertising system. As quoted by Google CEO Eric Schmidt, NFC will "eventually replace credit cards." Through Google, retailers will be able to use data obtained by NFC technology to send targeted ads to users, as well as offer discounts to nearby mobile users.
What about Apple?
It is rumored that Apple will also use NFC technology to enable iPhones to function as a secure mobile user account for use of any Mac, in addition to target ads and make mobile payments.
By 2014, NFC is predicted to account for as much as a third of the $1.13 trillion global mobile payment market.
NFC Capabilities.
The technology allows users to pay for something by simply swiping their mobile phones across a sensor.
NFC can keep track of gift cards, ticketing balances, personal information and consumer preferences.
And more...There are hundreds of uses with NFC!
Who is joining the NFC bandwagon?
AT&T, Verizon, and T-Mobile have recently teamed up for Iris, a NFC payment system trial.
Google included NFC technology on its latest version of the Android, the Gingerbread.
Google and NFC.
Google is reportedly using NFC technology for a new payment and advertising system. As quoted by Google CEO Eric Schmidt, NFC will "eventually replace credit cards." Through Google, retailers will be able to use data obtained by NFC technology to send targeted ads to users, as well as offer discounts to nearby mobile users.
What about Apple?
It is rumored that Apple will also use NFC technology to enable iPhones to function as a secure mobile user account for use of any Mac, in addition to target ads and make mobile payments.
Mobile is the Future
According to a survey by the Mobile Marketing Association, mobile marketing budgets are expected to increase by 124%. There is no slowing down for mobile; mobile budgets are projected to double 2010 budgets to $566 million in 2012. In comparison, digital as a whole is expected to increase by 30-32%, TV spending will stay at 16%, and outdoor, newspaper, and direct mail will all drop.
Not surprisingly, Google and Apple are the top competitors in the mobile market. However, Google has its money on the mobile Web, while Apple has its money on the apps. The competition between these two companies will determine mobile advertisings future.
HTML5 also another key influencer of the mobile market. HTML5 will enable many rich media developers to enter the market by breaking down mobile's current technical barriers. As stated by a Tocquigny article, HTML5 will improve mobile development's efficiency, flexibility, speed, and measurement.
To have a successful future, marketers need to invest in the mobile market, particularly the basic mobile Web. Apps have been the main focus of marketers, but the mobile Web presents a long term opportunity.
I cannot wait to see what's next for the mobile world. I can't imagine being even more attached to my phone, but I have a feeling it's going to happen.
Not surprisingly, Google and Apple are the top competitors in the mobile market. However, Google has its money on the mobile Web, while Apple has its money on the apps. The competition between these two companies will determine mobile advertisings future.
HTML5 also another key influencer of the mobile market. HTML5 will enable many rich media developers to enter the market by breaking down mobile's current technical barriers. As stated by a Tocquigny article, HTML5 will improve mobile development's efficiency, flexibility, speed, and measurement.
To have a successful future, marketers need to invest in the mobile market, particularly the basic mobile Web. Apps have been the main focus of marketers, but the mobile Web presents a long term opportunity.
I cannot wait to see what's next for the mobile world. I can't imagine being even more attached to my phone, but I have a feeling it's going to happen.
How to Have Social Media Success
This Spring, I helped manage my internship's social media pages. My boss and I were always trying to come up with new ways to drive people to our Facebook, Twitter, and blog pages, and "like" or "retweet" our updates. In AdAge's "The Digital Issue," there are a couple of articles about social media that would have been very helpful to read during my internship.
Facebook
Twitter
A company can increase its Twitter following by doing the following:
1. Tweet about stuff you know and love.
2. Make sure your Twitter account name reflects who you are what you do.
3. Make sure you fill out the bio that shows up under your account name.
4. Follow people.
5. Read other people's tweets and ask questions, clarifications and followups.
6. Don't hose us with links to your stuff.
7. Don't link and run.
8. Tweet consistently.
9. If you hire someone to tweet for you or your brand, make sure you trust them.
10. Remember the Murphy's Law of Twitter is that being retweeted gets you more followers, but tweeting loses them.
Click here for the full article.
What Do Consumers Want From Brands Online?
Here is a chart from AdAge that shows what consumers want from brands online:
Coupons are the clear winner. My boss and I played around with this idea, but never executed it.
The Take-Away
Facebook is a powerful tool that allows companies and brands to have one-on-one interaction with its fans, giving company's to valuable consumer insights. Not only does the number of fans a brand can attract on its Facebook page show its social worth, but the more "likes" it has means more impressions on the real-time newsfeeds of self-selected fans. In order to get people to like a brand's Facebook page, it's important to have fresh and original content that gives fans the real-time opportunity and incentive to experience the brand. In addition, it's necessary to respond to questions and complaints, and praise brand advocates.
Click here for the full article.
A company can increase its Twitter following by doing the following:
1. Tweet about stuff you know and love.
2. Make sure your Twitter account name reflects who you are what you do.
3. Make sure you fill out the bio that shows up under your account name.
4. Follow people.
5. Read other people's tweets and ask questions, clarifications and followups.
6. Don't hose us with links to your stuff.
7. Don't link and run.
8. Tweet consistently.
9. If you hire someone to tweet for you or your brand, make sure you trust them.
10. Remember the Murphy's Law of Twitter is that being retweeted gets you more followers, but tweeting loses them.
Click here for the full article.
What Do Consumers Want From Brands Online?
Here is a chart from AdAge that shows what consumers want from brands online:
Coupons are the clear winner. My boss and I played around with this idea, but never executed it.
The Take-Away
- Brand's cannot treat social media as a one-way advertising platform with its users.
- Fresh and current content are key.
- Remember: "When a brand has a fan, they are one step away from all of that fan's friends." So, give your fans something to talk about!
Sunday, May 1, 2011
#America
I wrote "The Power of Social Media" this morning. What great timing! Tonight serves as a prime example of the enormous power of social media. My Facebook and Twitter are exploding with the news. Osama Bin Laden is dead and social media is breaking the news before television.
Even more astonishing than social media's speed - I was the one to break the news to my parents and my older sister! Who would have thought?!
Even more astonishing than social media's speed - I was the one to break the news to my parents and my older sister! Who would have thought?!
The Power of Social Media
Social Media & Current Events.
As an on-the-go student with very little free time, it's nearly impossible to stay updated with current events. That is until Twitter. In fact, my BlackBerry's Twitter app is the primary way I learn about what is going on in the world. Tweets and Retweets from E!News, Justin Beiber, the Kardashians, and classmates (I know, all very reliable sources) have informed/updated me about Japan's tsunami, Egypt's revolution, Alabama's tornados, New Zealand's earthquake, Australia's floods, Elizabeth Taylor's death, and Prince William and Kate's engagement.
Japan
Just hours after an 8.9-magnitude quake caused a massive tsunami through Japan's northeastern coast, social media sites went wild, quickly posting vivid images and updates. YouTube had firsthand videos of the disaster; Twitter updates pointed to news reports and information; and Google published tools and information on its Google Crisis Response and People Finder pages. In fact, the social media coverage around the disaster populated social media more quickly than the traditional news outlets.
Social Media & Marketers.
It is important for marketers to pay close attention to what audiences are saying on social media sites. Marketers can use social media feedback as a form of market research. Companies can communicate with its users and get a deeper understanding of what its audience's likes, dislikes, wants and needs.
It is also necessary for marketers to have strict rules over who should own and manage social media. Just recently, an employee of New Media Strategies dropped the f-bomb in a tweet from client Chrysler's Twitter account. The tweet quickly got noticed, and the agency quickly got fired. The employee thought he or she was logged onto a private Twitter account when writing the tweet. The employee had access to its clients account and wrote tweets throughout the day as a part of his or her job. Perhaps Chrysler should take some tips from Jaguar Land Rover, whose social media posts are cleared by a small internal communications group.
As a part of my internship, I manage the company's social media along with two other interns. The three of us make sure that all of the company's social media posts are collaborative and coordinated with a consistent voice that represents the company in a good-light.
The Takeaway.
As an on-the-go student with very little free time, it's nearly impossible to stay updated with current events. That is until Twitter. In fact, my BlackBerry's Twitter app is the primary way I learn about what is going on in the world. Tweets and Retweets from E!News, Justin Beiber, the Kardashians, and classmates (I know, all very reliable sources) have informed/updated me about Japan's tsunami, Egypt's revolution, Alabama's tornados, New Zealand's earthquake, Australia's floods, Elizabeth Taylor's death, and Prince William and Kate's engagement.
Japan
Just hours after an 8.9-magnitude quake caused a massive tsunami through Japan's northeastern coast, social media sites went wild, quickly posting vivid images and updates. YouTube had firsthand videos of the disaster; Twitter updates pointed to news reports and information; and Google published tools and information on its Google Crisis Response and People Finder pages. In fact, the social media coverage around the disaster populated social media more quickly than the traditional news outlets.
Social Media & Marketers.
It is important for marketers to pay close attention to what audiences are saying on social media sites. Marketers can use social media feedback as a form of market research. Companies can communicate with its users and get a deeper understanding of what its audience's likes, dislikes, wants and needs.
It is also necessary for marketers to have strict rules over who should own and manage social media. Just recently, an employee of New Media Strategies dropped the f-bomb in a tweet from client Chrysler's Twitter account. The tweet quickly got noticed, and the agency quickly got fired. The employee thought he or she was logged onto a private Twitter account when writing the tweet. The employee had access to its clients account and wrote tweets throughout the day as a part of his or her job. Perhaps Chrysler should take some tips from Jaguar Land Rover, whose social media posts are cleared by a small internal communications group.
As a part of my internship, I manage the company's social media along with two other interns. The three of us make sure that all of the company's social media posts are collaborative and coordinated with a consistent voice that represents the company in a good-light.
The Takeaway.
- Social media is a powerful communications tool for companies.
- Marketers must always have the company's brand image in mind while posting updates.
Saturday, April 2, 2011
Real-Time Ads
There was an interesting article from this week's AdAge - Will ads in real time be Facebook's holy grail? Facebook is really on top of it's game right now. According to the article, Facebook advertisements will be based off real-time wall posts and status updates. Michael Lazerow, CEO of Buddy Media, believes that offering ads relevant to a person's immediate wants or needs along with user profile information - location, age, gender, etc. - will make Facebook "the most massive ad platform ever."
Privacy issues have been brought up, but I don't think it will be too big of a problem because Facebook users know that what they post is public information.
Facebook has used wall posts and status updates for ad targeting, but never in real time. I will be interested to see how these Facebook real-time ads do and what they lead to.
Privacy issues have been brought up, but I don't think it will be too big of a problem because Facebook users know that what they post is public information.
Facebook has used wall posts and status updates for ad targeting, but never in real time. I will be interested to see how these Facebook real-time ads do and what they lead to.
The next family game night?
I was researching different agencies last Wednesday before the career fair and stumbled upon this picture.
The picture immediately caught my attention. Could this be the next game board? The world is changing; it's no joke that everything is going digital.
The picture immediately caught my attention. Could this be the next game board? The world is changing; it's no joke that everything is going digital.
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