Here's a new marketing technology I thought was interesting. Zoove very similar to QR codes, just without some of the hassles (right phone with the right camera, internet connection, QR scanning app, etc.). With Zoove, you can get all you can get from QR codes - a website link, app download, coupon, video. All you have to do is dial a number on your cell phone and make a call.
As explained by an AdAge article, advertisers or media companies register with a StarStar code with Zoove, and when consumers dial, they get a text with a link or voice recording. For example, when **GSCookies (Girl Scout Cookies) is dialed, consumers may receive a recording and text message with a link to the App Store to download a cookie locator.
It seems like a lot of work to me, but it will be interesting to see how Zoove does in the future and if it can compete with QR codes.
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