Facebook is a powerful tool that allows companies and brands to have one-on-one interaction with its fans, giving company's to valuable consumer insights. Not only does the number of fans a brand can attract on its Facebook page show its social worth, but the more "likes" it has means more impressions on the real-time newsfeeds of self-selected fans. In order to get people to like a brand's Facebook page, it's important to have fresh and original content that gives fans the real-time opportunity and incentive to experience the brand. In addition, it's necessary to respond to questions and complaints, and praise brand advocates.
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A company can increase its Twitter following by doing the following:
1. Tweet about stuff you know and love.
2. Make sure your Twitter account name reflects who you are what you do.
3. Make sure you fill out the bio that shows up under your account name.
4. Follow people.
5. Read other people's tweets and ask questions, clarifications and followups.
6. Don't hose us with links to your stuff.
7. Don't link and run.
8. Tweet consistently.
9. If you hire someone to tweet for you or your brand, make sure you trust them.
10. Remember the Murphy's Law of Twitter is that being retweeted gets you more followers, but tweeting loses them.
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What Do Consumers Want From Brands Online?
Here is a chart from AdAge that shows what consumers want from brands online:
Coupons are the clear winner. My boss and I played around with this idea, but never executed it.
The Take-Away
- Brand's cannot treat social media as a one-way advertising platform with its users.
- Fresh and current content are key.
- Remember: "When a brand has a fan, they are one step away from all of that fan's friends." So, give your fans something to talk about!
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