There was an interesting article from this week's AdAge - Will ads in real time be Facebook's holy grail? Facebook is really on top of it's game right now. According to the article, Facebook advertisements will be based off real-time wall posts and status updates. Michael Lazerow, CEO of Buddy Media, believes that offering ads relevant to a person's immediate wants or needs along with user profile information - location, age, gender, etc. - will make Facebook "the most massive ad platform ever."
Privacy issues have been brought up, but I don't think it will be too big of a problem because Facebook users know that what they post is public information.
Facebook has used wall posts and status updates for ad targeting, but never in real time. I will be interested to see how these Facebook real-time ads do and what they lead to.
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